Benefit Cosmetics, the UK’s No.1 premium makeup brand, hosted a VIP party this evening to celebrate the launch of its brand NEW POREfessional Hydrating Primer!
Guests included UK’s top tier beauty influencers, Saffron Barker, Soph and Nikki Lilly! All guests made a splash into 2020 at EmPOREium pop up bar; our very own experiential cocktail bar – leaving zero guests thirsty this dry January! Entertainment came in the glamorous form of drag queen extraordinaire Portia, as guests enjoyed cocktails named after each POREfessional product.
Over the weekend, beauty addicts & cocktail lovers are invited to dive into our underwater treasure trove and immersive themselves in our Benefit brand DNA and trial our NEW POREfessional Hydrate Primer, as well as taking advantage of our interactive POREfessional cocktails; Hydration Flirtation (NEW Hydrate Primer), Hey Girl Meet Pearl (Pearl Primer) and Hit the Dance Pore (original PORE Primer). *Consumers receive a FREE mocktail at the product trial station!*