Lynx launches new body spray powered by A.I.

Skynet, Hal 9000 and Ultron – if movies have taught us anything, it’s to beware of Artificial Intelligence. Luckily, Lynx is here to show that it’s not all doom and gloom when humanity experiments with A.I.

This summer, freshness fans can download the most technologically advanced fragrance yet: Lynx A.I. Known for its iconic fragrances, Lynx has developed an A.I.-based algorithm resulting in the form of this limited-edition deodorant.

So how does it actually work? Lynx crunched the data (46 terabytes of it), with the output being powered by Artificial Intelligence. The result is a fragrance we believe unlocks the code to smell iconic. With our A.I. working tirelessly behind the scenes, Lynx has analysed 3.5 million possible combinations, resulting in one unique fragrance with a next-generation scent that smells iconic.

This cutting-edge scent, designed to power up the daily routine of Gen Z across the UK and give them confidence, combines an aromatic floral blend of sage, artemisia and mint, refreshed with marine, apple and citrus notes and finished with a woody, ambery and moss background. Of course, human testers were involved in this final shortlisting stage too, to ensure Lynx A.I. has the irresistible appeal our audience expects.

Josh Plimmer, Senior Brand Manager at Lynx said: “Lynx has always been at the cutting-edge of fragrance to create scents that gives people up and down the country confidence whilst out and about. The launch of Lynx A.I., which was created by crunching 46 terabytes of data, unlocks the code to smell iconic and gives them the tools to overclock their confidence.”

The latest scent was made in collaboration with fragrance company Firmenich, which used its database and artificial intelligence software along with Lynx’s consumer trends knowledge and expertise to design the fragrance.

Eric Saracchi, Chief Digital and Information Officer at Firmenich said: “Our artificial intelligence processed over 46 terabytes of data resulting in this scent combination.

“It is daring, courageous and innovative to combine humans and technology in such an emotional field – the sense of smell. We are very excited to launch this game-changing fragrance with Lynx to power up guy’s daily routines. Over 50 years of fragrance data and knowledge – along with over 46 terabytes of data has led to the creation of Lynx A.I.”

Lynx A.I. is rolling out in-stores nationwide from now for £4.00. The limited-edition can will be available to purchase until March 2023*.

Lynx retains the right to recall Lynx A.I. product in the event of fragrance becoming self-aware and launching a pre-emptive attack on mankind. Lynx A.I. will not be held responsible in the case of: technological singularities, product breaking Asimov’s Three Laws of Robotics, or use of scent creating a history-altering butterfly effect. Please do not time travel, clone yourself, or operate lightspeed hyperdrive equipment while wearing Lynx A.I.