Pillow talk: eve launches self-love sleep innovation, ASMR-otica this Valentine’s Day

Brit News, Business

Following research revealing a gender sleep gap, eve sleep has launched ASMR-otica this Valentine’s Day – an intoxicating combination of the hottest sleep trends, ASMR and audio erotic fiction for women to help wind down for the perfect night’s sleep.

Half of British women are only getting a good night’s sleep three or less times a week, whilst a quarter of women are averaging four hours per night. This is leaving women feeling groggy and tired, and simply not at their best each morning. In comparison, men tend to sleep far better, with 59% of men getting over five hours of uninterrupted sleep a night.

In response to this, eve sleep, the European sleep wellness brand is breaking new ground by combining ASMR (Autonomous Sensory Meridian Response), which produces a feeling of euphoric tingling and relaxation, and erotic audio fiction which is seeing a massive upwards surge in popularity as women take control of their own pleasure.

Youtuber WhisperAudios ASMR, has reinterpreted the sexiest passages from the novel that started a sexual revolution,Lady Chatterley’s Lover by D.H. Lawrence, in her unique style – whispering the romantic, sexually-charged verses accompanied by the sounds of sheets being stroked, headboards tapped, and pillows squeezed.

View the content here: www.evesleep.co.uk/asmr

The passage from D.H. Lawrence’s book was voted as British women’s favourite piece of erotic literature, closely followed by Riders by Jilly Cooper and Tipping the Velvet by Sarah Waters.