Propertymark shares expert advice to help your home stand out to buyers

For many people, their home is their most valuable asset, and first impressions can have a significant impact when it comes to selling. Presenting your home in the best possible condition can help attract more buyers, generate stronger offers, and support a smoother sales process.

To help homeowners maximise their property’s appeal, Propertymark has compiled practical advice on how to make a home stand out for all the right reasons.

Invest in quality home improvements

Whether it is redecorating, modernising a kitchen or bathroom, or adding an extension, well-executed improvements can enhance a property’s appeal and, in some cases, increase its value. However, poor-quality DIY work can have the opposite effect.

Bathrooms with poor ventilation can become more susceptible to damp and mould, while outdated kitchens, worn tiling, ageing fixtures and tired décor can make a property feel neglected. Although some buyers actively seek renovation projects, many – particularly first-time buyers – are looking for homes they can move straight into without needing to undertake major work.

If you are planning to sell, investing in quality improvements carried out to a high standard can help inspire confidence and leave buyers with a positive impression.

Make a great first impression

First impressions count. Many prospective buyers will drive past a property before arranging a viewing, and if the exterior fails to impress, they may decide not to view it at all.

Take a step back and assess your property as a buyer would. Ensure the front door is clean and well maintained, windows are sparkling, house numbers are clearly visible, and exterior lighting is working. Small touches, such as a freshly painted front door or attractive planting, can make a lasting difference.

Keeping the garden tidy by mowing the lawn, removing weeds, trimming hedges, sweeping pathways and maintaining boundary fences will also enhance your property’s kerb appeal and create a welcoming first impression.

Deal with maintenance and structural issues

Minor defects can quickly become major concerns during the sales process. If a survey identifies problems such as roof leaks, damp, mould, defective windows, faulty electrics, plumbing issues or heating problems, buyers may seek to renegotiate the purchase price or withdraw altogether.

Routine maintenance throughout your ownership helps protect your property’s value and reduces the likelihood of unexpected issues arising during a sale. It also ensures your home remains safe, comfortable and energy efficient while you live there.

Declutter and depersonalise

A cluttered home can appear smaller and prevent buyers from appreciating the available space. Removing unnecessary furniture and personal items helps rooms feel larger, brighter and more versatile.

When buyers view a property, they often imagine themselves living there. Creating a clean, neutral environment allows them to picture how they would use each room without distraction.

Where possible, maximise natural light by opening curtains and blinds and ensuring each room has a clear purpose.

Let in natural light

A bright, well-lit home often feels larger, warmer and more welcoming. Before viewings, clean windows inside and out, open curtains and blinds fully, and switch on lamps where appropriate to create an inviting atmosphere.

Replacing old light bulbs and ensuring every room is well lit can make a surprisingly positive difference to a buyer’s first impression.

Don’t overlook cleanliness

A clean home signals that it has been well cared for. Deep cleaning kitchens, bathrooms, flooring, windows and carpets can have a surprisingly positive impact on buyers’ perceptions.

It is also worth eliminating lingering odours from pets, smoking or cooking before viewings, as unpleasant smells can quickly discourage prospective purchasers.

Maximise your outdoor space

Well-presented outdoor space has become increasingly desirable, particularly for families and those who work from home.

Even modest gardens, patios or balconies can be transformed into attractive spaces by keeping them tidy, maintaining planting, repairing fencing and presenting them as an extension of the home. Simple additions, such as outdoor seating or well-positioned plant pots, can help buyers visualise how they might enjoy the space.

Highlight modern comforts

Many buyers now prioritise features that improve comfort, convenience and energy efficiency.

Energy-efficient appliances, quality insulation, built-in storage, modern lighting, heated towel rails, high-pressure showers, smart home technology and electric vehicle charging points can all increase a property’s appeal. While not every improvement will add significant value, they can help your home stand out in a competitive market.

Improve energy efficiency

Energy efficiency continues to play an increasingly important role in purchasing decisions, with many buyers taking future running costs into account alongside location and size.

Improving insulation, upgrading glazing, installing efficient heating systems or introducing renewable technologies where appropriate can improve your home’s Energy Performance Certificate (EPC) rating and make it more attractive to prospective buyers.

Consider long-term investments

If you have time before selling, carefully planned improvements such as loft conversions, extensions, garage conversions or landscaping projects may increase both your property’s appeal and its market value.

Before undertaking major works, research local market trends and seek professional advice to ensure any investment is likely to deliver a worthwhile return and appeal to your target buyers.

Be ready to sell

Presentation is only one part of a successful sale. Having important paperwork readily available, including warranties, planning permissions, building regulations certificates, guarantees and servicing records, can help reassure buyers and reduce delays once a sale has been agreed.

Working with a qualified, professional estate agent can also help you understand your local market, set a realistic asking price and market your property effectively to the right buyers.

To find a local and regulated Propertymark member agent, visit: Find a property agent near you | Propertymark

Every property has something to offer

While some buyers are searching for modern, move-in-ready homes, others are drawn to period features, character or the opportunity to personalise a property over time.

Every property has its own strengths. Whether your home is a modern apartment, a family house or a character-filled period property, presenting it well, maintaining it properly and highlighting its best features can help maximise buyer interest and leave a lasting impression.

Ian Harris, NAEA Propertymark President, said:

“For many people, their home is their most valuable financial asset, so taking the time to present it well can make a real difference when it comes to selling.

“Well-considered improvements and regular maintenance not only create a more enjoyable place to live, but they can also give buyers greater confidence and help a property stand out in a competitive market.

“While every home is different, buyers consistently value properties that are clean, well maintained and ready to move into. By focusing on presentation, energy efficiency and everyday upkeep, homeowners can maximise their property’s appeal and put themselves in the strongest possible position when they decide to sell.”

“Whether you’re preparing to market your property or planning improvements for the future, investing time in presentation, maintenance and energy efficiency can help maximise your home’s appeal and give buyers every reason to make an offer.”