Retail experts reveal top 30 most popular children’s toys this Christmas
It takes a great deal of preparation to ensure that Christmas runs smoothly, and if you’ve got children, you’ll be wanting to make the day as magical as possible. Naturally, children will be looking forward to unwrapping their gifts so it may be stressful if you’ve yet to secure the top toy on their wishlist – or worse still, they’ve not even decided what they want yet!
To inspire parents’ Christmas shopping lists and help eCommerce businesses identify the most popular products to stock up on, retail experts at Zendbox have compiled a list of the top 30 most in-demand children’s toys so far this year.
The retail experts compiled a lengthy list of toys predicted to be best-sellers this year, from specialists to retail giants such as Amazon, John Lewis and Argos. To understand how in-demand each product is now that Christmas is on the horizon, they analysed how many Brits have searched for each product in the past month to rank them in terms of popularity.
Based on the findings, Zendbox predicts that the most popular children’s toys for Christmas 2023 are:
Barbie Dreamhouse: 90,500 monthly Google searches
Barbie Dream Camper: 9900 monthly Google searches
Playdoh Ice Cream Truck: 8100 monthly Google searches
DJ Bouncin Beats: 5400 monthly Google searches
Le Mieux Pony: 2900 monthly Google searches
Cocomelon Boo Boo JJ Doll: 1600 monthly Google searches
Sink and Sand Game: 1600 monthly Google searches
VTech Jotbot: 1000 monthly Google searches
Throw Throw Avocado: 880 monthly Google searches
Gigi the Giraffe: 590 monthly Google searches
One Trick Pony Game: 590 monthly Google searches
Barbie Cutie Reveal Doll: 480 monthly Google searches
Barbie Fashionista Dolls: 480 monthly Google searches
Jiggly Pets Noodle Pink Pup: 480 monthly Google searches
Pokemon TCG Tin: 480 monthly Google searches
Lego Friends Horse Show Trailer: 390 monthly Google searches
Barbie Career Dolls: 320 monthly Google searches
Jumping Sumo: 320 monthly Google searches
Lego Technic Monster Jam Megalodon: 260 monthly Google searches
Osmo Little Genius Starter Kit: 260 monthly Google searches
Playmobil City Life Recycling Truck: 260 monthly Google searches
Tick Tock Brick Nock: 260 monthly Google searches
Duplo Wild Animals of South America: 210 monthly Google searches
Lego City Express Passenger Train: 210 monthly Google searches
Lego Creator Expert 10293 Santa’s Visit: 210 monthly Google searches
Super Smile Dentist Kit: 210 monthly Google searches
Chad Valley Dinosaur Waterfall Bath Toy: 170 monthly Google searches
Lego Dots Big Message Board: 170 monthly Google searches
Pictionary Air Star Wars: 170 monthly Google searches
Roller Disco Peppa: 170 monthly Google searches
With over 90,000 searches in the UK in the past month alone, Barbie Dreamhouse took the top spot as the most in-demand children’s toy this Christmas. The popular gift can be purchased from retailers like Amazon, Argos, Next, Very, John Lewis and Smyths Toys.
Placing second with over 9,000 searches is another Barbie product – the Barbie Dream Camper. Interestingly, the Barbie Dream Camper is over half the price of the Barbie Dreamhouse, which is seemingly the most popular despite its hefty price tag of around £199.99.
Ranking in third place is the Playdoh Ice Cream Truck with over 8,000 monthly searches. The life-size kitchen is currently retailing between £75-£100.
November 22nd appears to be the time of year when parents start to feel the pressure of that perfect Christmas gift, with searches for ‘kids Christmas presents’ spiking around then almost every year (Source: Google Trends).
Commenting on the data, Marketing Director at Zendbox, Gilson Pereira, said:
“With the countdown to Christmas just around the corner, you may be wondering what to get your little one. With ever-expanding ranges and new releases, it can be tricky to decide what toys your child will love the most this Christmas if they haven’t provided a list. Even when the kids have decided on what they’d like, the next step is sourcing the gifts, with the best-sellers each year often selling out due to high demand.”
“With this in mind, we’ve compiled a list of the top 30 most searched for toys within the past month so that you can check out what industry experts and parents are expecting to be a big hit this year – and also what has the potential to sell out. Online retailers themselves can use these findings to get ahead of the online giants and maximise sales.”
Around November 22nd is when parents appear to start searching for that perfect gift, so don’t leave it too late to secure the toy you have your eye on with plenty of time before others beat you to it!”
